Facebook Adds Call Now Button for Local Awareness Ads

Facebook added a Call Now button to its local awareness ads.

Facebook has added a Call Now button to its local awareness ads.

The new call-to-action button joins the Get Directions button, which was part of the launch of local awareness ads last October.

When Facebook users click on the Call Now button, their phones will automatically dial the advertiser’s number, enabling them to get information or make reservations or appointments.

UPDATED: The Call Now button is available for local awareness ads in Australia, Brazil, Canada, France, Germany, Italy, Spain, the U.K. and the U.S.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in