Caesars Interactive Entertainment launches its own casino game after Slotomania buy

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By AJ Glasser Comment

Caesars Interactive Entertainment, Inc. — which bought Slotomania developer Playtika last year — officially launched its own Facebook game this week with Caesars Casino, a gambling sim that offers video slots, blackjack and roulette.

Compared to DoubleDown Casino, its nearest competitor in the casino game genre, Caesars Casino takes a less dynamic approach to presenting the individual casino games. Players view the board or table from a forward-facing perspective and there’s limited animation or sound effects accompanying the actions of dealing cards or spinning roulette wheels. In lobby areas, the presentation style is reversed with Caesars depicting cartoon avatar dealers and DoubleDown using semi-realistic depictions of casino interiors. Caesars Casino also doesn’t appear to have any socialization options between players — although this feature is probably in development along with additional casino games and likely a forthcoming tournament system.

While it’s still early days for Caesars, the casino genre is heating up on Facebook with both social game developers and casino companies looking to cash in on the high engagement rates games like DoubleDown Casino, Bingo Blitz and Slotomania already enjoy. Though casino games span several different game types — card, chance, slots, etc. — most casino games offer three main features: the ability to win soft currency, tournament play against real or computer-controlled opponents, and at least some element of chance in daily bonus spins for additional soft currency. Of the games mentioned above, all three enjoy engagement rates well over 20 percent, which is higher than what most popular role-playing, pet sim or city-building normally games see on Facebook.

Another factor that makes casino games more appealing is the probability that Facebook will allow real money gambling sometime in the near future in regions where the practice is legal. Social games with a preexisting audience will be quicker to take advantage of the decision when and if Facebook makes it, which may have been a key motivation for gambling machine giant IGT’s purchase of DoubleDown Interactive earlier this month.

You can track Caesars Casino’s progress on Facebook with AppData, our traffic tracking service for social games and developers.