Cadbury Taps Australian Facebook Users’ Likes, Interests To Determine Ideal Chocolate Flavors

Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.

CadburyJoyGenerator650Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.

The Joy Generator also captures photos of users with their free chocolate bars.

The two companies said Flavour Matcher works by mapping users’ interests in categories such as consumer brands, charities, sporting clubs, musical artists, TV shows, radio stations, and movies against flavor profiles, matching them up with flavors including Milk Chocolate, Hazelnut, Peppermint, Roasted Almond, Fruit & Nut, Rocky Road, Crunchie, Snack, Caramello, Turkish Delight, Top Deck, and Black Forest.

Cadbury Head of Marketing Ben Wicks said in a release announcing Flavour Matcher and Joy Generator:

Launched in April, our integrated campaign invites Australians on a journey...

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