Entertainment-based social network GetGlue is getting down to business with its launch of the GetGlue Business marketing dashboard, which is already being used by major networks including USA Network, Discovery Channel, Oxygen, and HBO.
GetGlue Business allows entertainment brands to manage their official GetGlue profiles, including the incorporation of Twitter handles and hashtags, as well as Facebook pages. Other features offered by the one-stop marketing dashboard:
- Real-time engagement analytics, allowing brand managers to study daily, weekly, and monthly data on check-ins, stickers unlocked, and engagement on GetGlue, Facebook, and Twitter;
- The ability to create promotions, such as discounts, coupons, exclusive content, and other ways to reward check-ins by fans;
- Sticker management, including when to make them available, control over their descriptions, and when users will be able to unlock them.
GetGlue founder and CEO Alex Iskold said:
GetGlue Business is a one-stop shop where entertainment brands can manage their social entertainment presence. Not only can they have total control of their identity, but they now have powerful tools to create and track their own unique GetGlue campaigns whenever they need to.
HBO vice president of social media and performance marketing Sabrina Caluori added:
GetGlue is a great place to engage with people who are passionate about our shows through unique, targeted campaigns. GetGlue’s new marketing platform makes it easy and convenient for us to directly manage our profile on the service and reach out to those fans in a creative and consistent way.