Cable Networks Already Sticking to GetGlue Business Dashboard

Entertainment-based social network GetGlue is getting down to business with its launch of the GetGlue Business marketing dashboard, which is already being used by major networks including USA Network, Discovery Channel, Oxygen, and HBO.

Entertainment-based social network GetGlue is getting down to business with its launch of the GetGlue Business marketing dashboard, which is already being used by major networks including USA Network, Discovery Channel, Oxygen, and HBO.

GetGlue Business allows entertainment brands to manage their official GetGlue profiles, including the incorporation of Twitter handles and hashtags, as well as Facebook pages. Other features offered by the one-stop marketing dashboard:

  • Real-time engagement analytics, allowing brand managers to study daily, weekly, and monthly data on check-ins, stickers unlocked, and engagement on GetGlue, Facebook, and Twitter;
  • The ability to create promotions, such as discounts, coupons, exclusive content, and other ways to reward check-ins by fans;
  • Sticker management, including when to make them available, control over their descriptions, and when users will be able to unlock them.
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