BuzzFeed's Social Division Makes New Hires

BuzzFeed Distributed, a new social division of the publisher, is gearing up for its official launch with several new hires. The division, which will officially launch in the next few months, is a team dedicated to creating social content for a variety of emerging platforms like Vine, Snapchat and Instagram. BuzzFeed Distributed will “scale BuzzFeed’s deep understanding of the social web and why people share across other platforms,” said a release announcing the news.

The division is led by Summer Anne Burton, who was previously BuzzFeed’s managing editorial director.