Twitter's Latest Experiment: 'Buy Now' Shopping Buttons In Tweets

Twitter's Latest Experiment: 'Buy Now' Shopping Buttons In Tweets

One-click shopping could soon be coming to Twitter via a “buy now” button embedded directly into tweets, allowing users to purchase products directly from the social platform and empowering brands to effectively market their products and services to a targeted audience.

First spotted by Re/code, the products shown in the images below are via a shopping application called Fancy, and were visible only on the Twitter mobile app.

Twitter's Latest Experiment: 'Buy Now' Shopping Buttons In Tweets

Re/code notes that tapping on the buttons didn’t actually do anything, which implies that this functionality is very much in its (usual) early experimental phase at Twitter.

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