Facebook Testing ‘Buy’ Button
It’s hard to come up with a more obvious call to action than “buy,” and Facebook announced Thursday that it is testing a buy call-to-action button with “a few small and midsized businesses in the U.S.”
It’s hard to come up with a more obvious call to action than “buy,” and Facebook announced Thursday that it is testing a buy call-to-action button with “a few small and midsized businesses in the U.S.”
The social network said in the Facebook for Business post announcing the test of the buy button:
Today we’re beginning to test a new feature to help businesses drive sales through Facebook in News Feed and on pages.
With this feature, people on desktop or mobile can click the “buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.
We’ve built this feature with privacy in mind, and we have taken steps to help make the payment experience safe and secure.
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