BusinessWeek: Not So Fast on Mobile Ads
BusinessWeek reports that mobile advertising revenues aren’t growing as fast as expected, and writes about how that could spell trouble for a bunch of venture-funded startups.
Several industry watchers, including mobile ad firm CEO Didier Kuhn, thinks that some of the projections put forth by analysts are “way too rosy.” They’re referring to the four-year, $5 billion to $14 billion forecasts we’ve reported on over the past several months:
“Realistically, no matter how often you see people checking e-mail on a BlackBerry or surfing the Web on an iPhone, the vast majority of consumers are just beginning to use their phones for functions, other than calling, that are conducive to ads.
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