This week’s AppData list of emerging Facebook apps, defined as those still under a million monthly active users, is full of lightweight “for fun” apps and fewer actual games than usual. There are also, in the lists’s lower reaches, some more interesting and functional non-game apps. Take a look:
Top Gainers This Week
|2.||xo Hearts xo||985,666||+664,784||+207%|
|8.||Most Mutual Friends||199,483||+199,083||+49,771%|
|13.||Fun Cards – Halloween & More!||608,148||+160,130||+36%|
|14.||Wheel Of Fortune||396,461||+148,096||+60%|
|17.||PM Welcome Tab||651,253||+130,847||+25%|
|19.||Seninle aynı gün doğan ünlüler||154,198||+124,905||+426%|
Social Statistics, xo Hearts xo and لعبة الحقيقة, the first three apps on the list, neatly summarize the sort of apps that can easily grow MAU on Facebook: in turn, they are a profile analyzer, gifting app and friend quiz.
Crime City, the first game on the list, is an interesting graphical update on the old Mafia Wars-style game that most Facebook users are familiar with. For more on the other games, including the zombie fighting title BRAAAINS, head over to this morning’s list on Inside Social Games.
Fan Appz is a bit more interesting. This app is build for businesses to perform Page management on Facebook, with a number of ready-to-use components. It actually had higher MAU in August, but took a considerable dip in late September; it’s now working back toward its all-time high of 718,478 MAU. Similarly, PM Welcome Tab, at number 17, offers content management for Page owners.
Finally, PicBadges returns us to a consumer focus, with mostly cause-related badges that people can place atop their profile photos, as in the examples to the right.