Business Insider Sending Executive-Targeted Deals Down the Pipeline

Business Insider has covered several deal-of-the-day-type Web sites, so it decided to launch one of its own: Pipeline, which is set to launch next week, will focus on more high-end items, as it is targeted toward executives. The email from Business Insider CEO and editor Henry Blodget:

Hello! We’re launching a new service at Business Insider that I wanted to tell you about and invite you to sign up for.

If you’re like me, you’ve been eagerly watching the growth of the many “daily deals” companies, hoping that lots of stuff will come along that you’ll want to buy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in