Burberry Gives Twitter Followers Exclusive ‘Tweetwalk’ Preview Of New Collection

In a first for the fashion industry, British fashion brand Burberry (@burberry) has given their Twitter followers a sneak and very exclusive preview of their 2012 Spring/Summer collection.

Burberry’s first-ever ‘Tweetwalk’ took place yesterday at 4pm, and promised that “SS12 looks will be on Twitter before the runway”. The account then live-tweeted photos of models and celebrities wearing the new Burberry designs backstage at London Fashion Week, giving Burberry’s half a million followers a look at the new range before the audience at the show.

Photographer Mike Kus took control of Burberry’s Instagram account during the preview, which quickly became a global trending topic on Twitter.

“We are thrilled to create the first ever ‘Tweetwalk show’ in partnership with Twitter.

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