Facebook Extends Bullying Prevention Hub To U.K., Rest Of Europe, Backs Away From Word ‘Report’

By David Cohen 

HowFacebookCanHelp650Facebook launched its Bullying Prevention Hub for U.S. users last November, aimed at stamping out bullying on the social network, and the compilation of resources is now available to users in the U.K. and the rest of Europe, according to Sophos’ Naked Security blog.

According to Naked Security, one of the changes Facebook has implemented since the debut of the Bullying Prevention Hub in the U.S. last November was the removal of the word “report,” as a focus group of 13- to 16-year-olds by Yale University — the Yale Center for Emotional Intelligence helped Facebook engineers create the site — found that participants did not like the word and its connotations of getting people in trouble.

Facebook Engineering Director Arturo Bejar offered more details on the removal of “report” in an interview with Wired.co.uk:

We used more descriptive language — “This post is a problem,” or, “I don’t want to see this.” The moment we changed that, we tripled the number of people going into the flow and tripled those doing the report. Originally the button did not serve its purpose as far as making people feel aware that they could deal with issues.

Bejar also told Wired.co.uk the word “please” performed 4 percent better than the phrase “would you mind” in requests for users to remove content, likely because the former triggered emotional responses.

Readers: Have you ever either asked another Facebook user to remove content or been asked to do so?