Buddy Media Launches BuddyBrain Service

This morning BuddyMedia announced the launch of BuddyBrain, a service which enables advertisers to monitor the success of their campaigns on Facebook. The service appears to be oriented toward BuddyMedia clients all of which run campaigns on Facebook and other social networks. The service measures engagement of applications using a number of factors including daily activation, loyalty, recency and daily active users.

The service also enables BuddyBrain users with a way to track the location of users engaging with their applications.

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