How Buddy Media's +GLOBAL Service Unifies International Brand Presence on Facebook

With Facebook members widely distributed throughout the world, brands that limit their pitches to their home country may be missing a significant audience of potential customers. And those that do go global may encounter heavy lifting to manage localized content. To help brands more easily widen their marketing footprint, Buddy Media has introduced an add-on to their Buddy Media Platform called +GLOBAL – a geo-targeted Facebook page management system that enables global marketers to maintain a single, unified Facebook presence across multiple countries and languages.

According to a study commissioned by Buddy Media and conducted this month by Harris Interactive, 51% of brand managers say it is very important to manage local, customized content so it is consistent and organized.

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