Buddy Media Debuts Fruits Of Brighter Option Acquisition: BuyBuddy
Buddy Media announced the result this morning of its acquisition of and integration with social ad management software vendor Brighter Option in February, introducing its BuyBuddy brand-management software.
Buddy Media announced the result this morning of its acquisition of and integration with social ad management software vendor Brighter Option in February, introducing its BuyBuddy brand-management software.
BuyBuddy allows brands to manage paid, owned, and earned media across social publishing, applications, analytics, commerce, and advertising in one unified software suite, and to create, monitor, optimize, and measure highly targeted Facebook advertising campaigns, with features including:
- The creation of highly targeted and localized campaigns at scale, allowing brands to quickly target their audiences.
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