Buddy Media becomes preferred ad partner for Group M, launches new features and API
Social marketing software company Buddy Media announced Monday that its ad platform is now the preferred choice of major advertising media company GroupM. The news follows the launch of a number of new features for the platform, including a social data API released last week.
GroupM, which serves as the parent company to WPP media agencies will roll out Buddy Media’s BuyBuddy ad platform to global agencies including Maxus, MEC, MediaCom, Mindshare and M80. Although the deal isn’t exclusive, becoming GroupM’s preferred partner bodes well for Buddy Media, which takes a percentage of ad spend made with its ad tool.
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