Buddy Media Acquires Spinback

By Kenna McHugh Comment

Buddy Media has acquired Spinback, a New York-based company that provides comprehensive social commerce and analytics tools. Buddy Media is a popular Facebook management system. It is the only solution that allows brands to launch, maintain and measure their Facebook presence in any country and in any language with its scalable, secure architecture and straightforward administrative tools.

EasyShare and EasyTrack are Spinback’s social commerce tools. EasyShare is a social plugin that allows consumers to easily share products and purchases via Facebook, Twitter and email. EasyTrack is an analytics dashboard that allows companies to measure social sharing and the resulting traffic, conversions and sales.

While Spinback primarily serves retailers, Buddy Media plans to expand the offering to serve its rapidly growing client list of Fortune 100 marketers and world-class agencies.

Since launching in October 2010, Spinback has built a client base of more than 20 leading retailers. Companies using Spinback’s tools have seen on average $2.10 in incremental revenue from each Facebook Wall Post, and a 10.9% conversion rate for Facebook shares that lead to purchases.

Spinback’s entire team will join Buddy Media full time, working out of the company’s U.S. headquarters in New York City.

“Tens of millions of websites have added sharing buttons,” said Michael Lazerow, founder and CEO of Buddy Media. “Very few of them, however, can actually tell you how many sales were driven by these buttons. With this acquisition, Buddy Media can now answer the question ‘what is the ROI of social media?’ better than anyone else in the market in a holistic way, both on Facebook and off, and on Twitter and email.”