Report: 10 Tips For Better Facebook Engagement

When research analysts at Facebook and social ad-management software provider Buddy Media studied the Facebook posts -- as well as the comments and likes spurred by those posts -- of 200 large-brand clients over a two-week period, certain patterns and trends emerged. The results, compiled in a just-released report, show simple strategy tactics that brands can try to increase fan engagement with posts. Among metrics they looked at were comments, likes, and engagement rates.

When research analysts at Facebook and social ad-management software provider Buddy Media studied the Facebook posts — as well as the comments and likes spurred by those posts — of 200 large-brand clients over a two-week period, certain patterns and trends emerged. The results, compiled in a just-released report, show simple strategy tactics that brands can try to increase fan engagement with posts. Among metrics they looked at were comments, likes, and engagement rates.

Among the findings:

  • Posts containing 80 or fewer characters had 27 percent higher engagement rates than posts longer than 80 characters.
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