Bud Light, Budweiser Top Quintly’s St. Patrick’s Day Look At Beer On Facebook

By David Cohen 

With many a St. Patrick’s Day celebration slated for this weekend, social analytics provider Quintly had beer on the brain, compiling a brief snapshot of the beer industry on Facebook.

Bud Light and Budweiser topped Quintly’s rankings, which were based on people talking about this and likes. But while the list of 10 was dominated by larger breweries, three smaller, craft breweries managed to crack it: Harpoon Brewing, Schlafly Beer, and Starr Hill Brewing Co.

In another surprise, Irish beer stalwart Guinness was only able to place sixth.

Quintly also pointed out that alcohol is a different animal when it comes to Facebook marketing:

Facebook marketing isn’t easy for alcohol brands. Next to cigarettes, alcohol is one of the most regulated topics in the world, and the strict regulations also apply to the Facebook pages of alcohol brands. Since the age restrictions are depending on the country, it is a lot of work for these brands to set the right country and age restrictions.

Following are the top 10 list and the key metrics radar chart from Quintly.

Readers: What is your beer of choice on St. Patrick’s Day?

Green beer image courtesy of Shutterstock.