Browse American Eagle, Aerie Merchandise Directly From Your News Feed With New Widget

Clothing retailers American Eagle and sister company Aerie have teamed with MediaFORGE to produce an interesting widget that allows Facebook users to browse merchandise directly in news feed updates. The widget also links directly to the AE and Aerie Web sites to make it easy to purchase the items found in the browser windows.

The widget features a “play” button that opens up a larger window where users can scroll through multiple featured products. Clicking on the products sends users directly to the retail Web sites where they can learn more about the items and make purchases.

Both

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in