Hootsuite Acquires Brightkit, Launches Hootsuite Campaigns

By David Cohen 

BrightkitHootsuiteCampaigns650Social media relationship platform Hootsuite announced the acquisition of Brightkit, a solution for creating customized social marketing campaigns, and the launch of new product Hootsuite Campaigns, which is based on Brightkit’s solution.

The Kentucky Derby, Dwell, Cassidy Turley and American Media are among the more than 100 companies using Brightkit. Terms of the transaction were not disclosed.

Hootsuite Campaigns provides brands with more than 13 types of social contests, sweepstakes and galleries, driving results across Facebook, microsites and mobile, and allowing brands to monitor campaigns, engage with customers and build outreach lists. Features include:

  • The ability to create social media galleries that aggregate mentions and rich media containing specific hashtags, as well as to monitor incoming content before it appears publicly.
  • A way to initiate contests and create monitoring streams to follow adoption, and to target messages by region or demographic.
  • Managing and moderating of social campaigns via the Hootsuite dashboard.
  • Exporting of social campaign data for real-time analysis and action.

Hootsuite CEO Ryan Holmes said in a release announcing the acquisition of Brightkit and the launch of Hootsuite Campaigns:

Organizations are looking for new and exciting ways to engage their audience. Hootsuite Campaigns extends our social marketing capabilities, allowing businesses to reach new audiences through engaging contests, sweepstakes and galleries, all managed from their Hootsuite dashboard.