Ads API Profile: Brighter Option's Social Ads Manager for Smaller Budgets

As part of our ongoing series on companies offering Facebook’s Ads API tools and services, today we profile Brighter Option’s Social Ads Manager. It allows clients with relatively small budgets to create, target, and bid on ads at a large scale through a self-service tool. SAM’s strengths are in post-click conversion tracking and a robust set of native data visualizations, but it doesn’t have automated bid optimization like some other Ads API tools.

For those less familiar, Facebook’s performance advertising system offers powerful targeting, but the user interface is not designed for running big campaigns or conducting sophisticated A/B testing.

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