Brighter Option combines Page Insights, Ads API to improve Facebook ad planning
Facebook Ads API partner Brighter Option announced an update to its Social Ads Manager tool that makes ad creation and optimization more efficient. Most notably, the company now integrates the Page Insights API to help businesses choose effective ad creative for page post ads.
Page post ads are a relatively new offering from Facebook. Instead of developing creative with a headline, body copy and image, businesses can promote posts they already made on their Facebook pages.
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