Brendan Cahill On Building Author Relationships Online
Building relationships between readers and authors is a great way to market books online, said Brendan Cahill, VP and Publisher, Open Road Media, in a panel today at the eBook Summit.
In the presentation called “Setting the Stage,” Cahill spoke about how Open Road Media uses the Internet to connect their readers to authors. The digital publisher creates author pages with videos and photos, as well as social media accounts to help build a platform for the write online.
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