Breaktime Studios sets itself apart with a less casual breed of casual game

Founded by former Playdom employees in 2011, the San Francisco-based company’s first generation of games were titles like Dream Dresses, Pocket Potions and Sweet Shop — slick looking, casual and female-focused affairs.

So far Breaktime has been pleased with the performance of its games, but CEO Matthew Davie tells us that going forward, his company intends to differentiate itself in the highly competitive free-to-play mobile gaming market by creating what he calls “mid-casual” titles.

“We will continue to focus on casual players, but our philosophy centers on the notion that these players are wildly underserved in terms of depth and richness of gameplay,” he says.