Breaking: NBC Ends iTunes Sales

NBC Universal, unable to come to an agreement with Apple on pricing, has decided not to renew its contract to sell digital downloads of television shows on iTunes, The New York Times is reporting today.

In retrospect, this move isn’t entirely unexpected, given that Universal already pulled out of their contract with Apple and began selling unprotected versions of its music in competing music stores. Still, the news for Apple’s iTunes Store hasn’t been good lately, as media companies grow increasingly frustrated with Apple’s fixed media pricing.

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