Brazilian Facebook Friends: Kenshoo, Riot Team Up
Digital marketing technology provider Kenshoo bolstered its presence in Brazil following an agreement with Facebook Preferred Marketing Developer and full-service agency Riot.
Digital marketing technology provider Kenshoo bolstered its presence in Brazil following an agreement with Facebook Preferred Marketing Developer and full-service agency Riot.
Under terms of the partnership, Riot will use the Kenshoo platform to manage campaigns and media buying on Facebook for its advertisers.
Riot Head of Partnerships Walter Motta Jr. said in a release announcing the partnership:
As the market matures, it’s been increasingly hard to get good ROI (return on investment) rates for marketing actions on Facebook without the appropriate investments and a strategy with effective business goals.
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