Brad Goreski, star of the Bravo reality series, “It’s a Brad, Brad World,” is opening his closet doors to the social marketplace on Copious. That’s right, the man who styles lovely ladies like Jessica Alba, Demi Moore, Christina Ricci, Rashida Jones, and Minka Kelly is going to set up shop online so that men will have something amazing to wear, too. This is Copious’ first foray into menswear — and what a way to start.
Trust us, Brad’s closet is much better than yours. He is selling jeweled Prada Spazzolato lace-ups, Christian Dior leather jackets, and Calvin Klein suits. “Yes, I have way too many men’s and women’s clothes, but that’s not why I decided to list my closet on Copious,” Brad said in a statement. “My goal with everything I do in fashion is to showcase each person’s unique style, and Copious celebrates individual expression.”
Based in San Francisco, Copious connects to Facebook and Twitter to create a personalized shopping experience based on people’s tastes, connecting them to other people who have designer, vintage, or hand-made items to sell that they might not otherwise have access to at their local boutique or vintage shop. Today, the online community is adding menswear and art to the list.
“We believe the one-size-fits-all retail model is broken, and we’re looking to reinvent the marketplace experience to make it unique to every person — their interests, tastes and style,” said Copious cofounder Jonathan Ehrlich. “Expanding our focus to menswear and art is a natural next step, and will allow us to reach a new, broad group of users who are looking for a better way to discover, buy and sell items online.”
Added Brad, “I’m proud that the proceeds from my sale will go to two causes I care deeply about:” The Trevor Project, a suicide prevention service for lesbian, gay, bisexual, transgender, and questioning youth; and Dogs Without Borders, a dog adoption service that rescues dogs from high-kill shelters in the Los Angeles area and places them in good homes.
Related: Brad Goreski talks about being a Bravo TV star in our Media Beat interview.