Brands: Your Online PR Crisis Is Your Fault (Report)

Proactive monitoring with a plan and a goal are the best ways to manage and maintain your brand reputation online.

Reviews, feedback forms and public complaints are all information that brands can use to manage their reputations online. Sometimes brands respond well, but when a complaint or social engagement campaign turns into a digital public-relations disaster, it’s usually the brand’s fault. According to online media marketing company VisiBrain, there are a few common mistakes brands make online that damage their reputations.

Criticism and offense are often the prevailing values in most brand crises; the cause, a breakdown in function and communication.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in