Brands That Want A Viral Hit Better Be Prepared To Pay

These days every brand dreams of producing the next viral hit—the next Evian Babies or Old Spice response campaign.  But if you want to go truly viral (read: millions of views viral) then you better be prepared to pay for it.  According to analytics and media buying experts, viral hits are far from free.  In an interview with Beet.TV, Seraj Bharwani, Chief Analytics Officer at Visible Measures, and Molly Sugerman, Director of Digital Innovation at Horizon Media, talk about the price of “earned media” and how it’s not called “free media” for a reason.