Over the past year the number of social messages sent to brands has increased by a pretty staggering 77 percent.
More specifically, customers are sending twice as many messages that actually require a response from brands.
So: how many of those enquiries are being answered?
One in six. Yep, five in six social messages to brands go unanswered, says Sprout Social, who have additional findings from their Sprout Social Index in the visual below.
(Source: Sprout Social.)