How To Choose The Right Social Media Platform For Your Goals [INFOGRAPHIC]

Social media does not lend itself to a one-size-fits-all approach.

Different media are better shared on different platforms for different organizations and different goals.

For example, if your target audience is in the 18-24 age range, Google+, Reddit and StumbleUpon has more consumers that age than Facebook, Twitter and LinkedIn (according to the Social Barrel data below).

If you want to drive traffic to your website, focus your efforts on Facebook, Twitter, Pinterest, StumbleUpon, Reddit and SlideShare.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in