How Brands Can Tap into the Organic Reach of their Fans

Is your brand suffering from the whims of algorithms?

organic reach

Nicholas Thorne is the CEO and a co-founder of basno, the platform for creating and collecting digital badges. He started his career at Goldman Sachs in the technology, media and telecommunications investment banking group after graduating magna cum laude from Yale with a B.A. in History and a concentration in Chinese language.

Problem: You can’t really reach your fans anymore. Not without paying, at least. The changes to Facebook’s algorithm means that brands are effectively being charged to access the very fans that they spent so much energy acquiring.

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