Brands On Facebook Need To Think Beyond English
Most of the top global brands have Facebook pages, but many are only in English despite having people from all over the world following them.
Most of the top global brands have Facebook pages, but many are only in English, despite having people from all over the world following them.
Where brands only post in English, followers are all driven to post in English and their comments are limited to banalities like “I like xxx brand/product.”
The vacuum that exists because of this attracts all sorts of spam posts — from concert ticket sales in Paris to dubious ladies “looking for boyfriends,” so there’s nothing really of interest on the page.
Honda, which has almost a million followers globally, has one main page in English focusing on the U.S.
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