Brands Need to Stop Saying 'Bae'
New York's Annie Lowrey is not impressed with your brand tweets. And why should she be? They're often pointless, trying to be "too cool," and out of place.
New York Magazine‘s Annie Lowrey is not impressed with your brand tweets. And why should she be? They’re often pointless, trying to be “too cool,” and out of place.
She writes that 2014:
was a year of many terrible things — aviation disasters, the establishment of a hyperviolent caliphate, and Gamergate, just to name a few. Add to that list the galumphing attempts of consumer brands to curry favor with #millennials on their #social networks with #memes designed to go #viral.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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