As any professional comedian knows, it’s not easy to make people laugh.
It’s perhaps even harder to make people laugh when all you have is a series of 140 characters typed on a computer screen.
Harder – but not impossible. Below, take a look at five brands who take a comedic approach to Twitter, and are actually pulling it off.
UK-based floral shop Arena Flowers hasn’t amassed nearly 18,000 followers from tweeting about 2-for-1 bouquet specials. The brand, led by visionary CEO and founder Will Wynne, has cultivated a loyal and engaged following due to its genuinely humorous and relatable Twitter content.
In a job interview, if they say "See this pen? Sell it to me," remind them that it's their own pen so they don't need to buy it.
— Arena Flowers (@ArenaFlowers) October 3, 2013
Wednesday is the day of magic. Magical drops of water sprinkle over the land. Magical crisp packets glide along the street. Magic all around
— Arena Flowers (@ArenaFlowers) October 2, 2013
What Games of Thrones character are you? pic.twitter.com/UoFigcSnao
— Arena Flowers (@ArenaFlowers) April 25, 2013
Charmin is a great example of a brand whose humor directly aligns with the products it sells, so that its followers don’t feel marketed to despite the fact that that is exactly what’s happening. Exhibit A: the #tweetfromtheseat hashtag.
— Charmin (@Charmin) September 29, 2013
— Charmin (@Charmin) September 19, 2013
— Charmin (@Charmin) July 23, 2013
NASA definitely has its stuff together when it comes to social media. Its lunar rover Twitter account tweets sassily in first-person, incorporating funny pop culture references to boot.
I Brake for Science: Ready to pull over & investigate bedrock at my 1st waypoint en route to Mount Sharp http://t.co/qviAC8kHJn
— Curiosity Rover (@MarsCuriosity) September 10, 2013
I would drive 500 meters and I would drive 500 more. Another kilometer closer to Mount Sharp! Total odometry on Mars: 2 km
— Curiosity Rover (@MarsCuriosity) August 16, 2013
Play it again, SAM. My SAM instrument played a special "happy birthday" to mark the anniversary of landing: http://t.co/X2MrmLn9Ue
— Curiosity Rover (@MarsCuriosity) August 5, 2013
“The Official Tweeter of Awesomeness.” With a Twitter bio like that, what could go wrong? Nothing, in the skilled digits of the Skittles social team. Like Charmin, the Skittles Twitter account does a bang-up job of making their “push” tweets subtle so that their feed is not overly promotional while still being brand-relevant.
After all that time together in the pack, Skittles no longer have the pleasure of smelling each other.
— Skittles (@Skittles) September 22, 2013
It’s so hard finding a casual Rainbow cumberbund that fits me well.
— Skittles (@Skittles) September 21, 2013
I was just thinking that Skittles are awesome and I needed to share that. As you were.
— Skittles (@Skittles) September 15, 2013
KRAFT Mac & Cheese is another food brand killing it on Twitter with a humorous angle, running quirky campaigns like “NoodleReunion.com” to reward people with coupons based on their last name.
Separated at birth. United at dinner. pic.twitter.com/cHtSlQnnVs
— KRAFT Mac & Cheese (@kraftmacncheese) July 31, 2013
I like to ride bikes, in that I sit on the pedals and the bike never moves. pic.twitter.com/XNArv3gOPe
— KRAFT Mac & Cheese (@kraftmacncheese) May 23, 2013
Quick shout out to my cousin, Spiral. #brotherfromanothercolander
— KRAFT Mac & Cheese (@kraftmacncheese) January 17, 2013
What funny brands do you follow on Twitter that you think do a great job?
(Floriography image via @ArenaFlowers / Twitter.)