Facebook Advises Brands On Hashtag Usage

By David Cohen 

Facebook’s announcement on its introduction of clickable hashtags Wednesday discussed how users on the social network could benefit from the new feature by more easily accessing content related to trending subjects, but how will hashtags impact brands?

Suggestions for how page administrators can incorporate hashtags into their campaigns were outlined in a post on the Facebook Studio blog:

If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising. The same creative best practices on Facebook still apply — compelling copy and photography that is in the brand voice works best.

Any hashtags that you use on other platforms that are connected to your Facebook page will be automatically clickable and searchable on Facebook.

Like other Facebook marketing tools, hashtags allow you to join and drive the conversations happening about your business. We recommend that you search for and view real-time public conversations and test strategies to drive those conversations using hashtags.

Hashtags do not impact your distribution or engagement in News Feed on either desktop or mobile. We recommend that you continue to focus on your existing campaigns to drive your most important business objectives.

Hashtags are a first step in surfacing relevant and important public conversations. Over time, our goal is to build out additional functionality for marketers, including trending hashtags and new insights, so that you can better understand how hashtags fit into your overall Facebook advertising strategies and drive your business objectives.

Page admins: Have you already begun thinking of ways to incorporate hashtags into your daily routines?