Facebook Advises Brands On Hashtag Usage

Facebook’s announcement on its introduction of clickable hashtags Wednesday discussed how users on the social network could benefit from the new feature by more easily accessing content related to trending subjects, but how will hashtags impact brands?

Facebook’s announcement on its introduction of clickable hashtags Wednesday discussed how users on the social network could benefit from the new feature by more easily accessing content related to trending subjects, but how will hashtags impact brands?

Suggestions for how page administrators can incorporate hashtags into their campaigns were outlined in a post on the Facebook Studio blog:

If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising.

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