Brands That Got Influencer Marketing Right in 2014
While some brands found it hard to identify the best influencers for their campaigns, other brands excelled and influencer marketing this year.
The words “influencer marketing” became buzzwords this year, with new marketplaces and efforts to connect with consumers through influential social media personalities.
As new influencers began to surface on YouTube and new marketplaces promised to connect brands with influencers on burgeoning networks like Instagram and Vine, the truth was that most brands weren’t sure how to identify the right influencers. Still, despite the challenges, there were a few brands that got it right.
Perhaps one of the most memorable examples is the Oscar selfie, taken by Ellen DeGeneres using a Samsung phone.
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