Hey, Brands On Twitter: What Happens To Their Work Account When Your Star Employee Quits?

You’re a huge, global brand, and you’re on Twitter. You have lots of support employees on the network, and sensibly you’ve each allocated them a @name_company or @company_name username (i.e., ASOS_james). You have a unit working under your name, and they’re doing good things.

One of your employees becomes the real star of the team, and gets tens of thousands of followers over many months, offering fantastic support and just enough personality to be a hit.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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