Facebook Adds More Tools for Branded Content in Instant Articles

Facebook added some new options to branded content in its Instant Articles, including support for marketer logos atop those articles.

Facebook added some new options to branded content in its Instant Articles, including support for marketer logos atop those articles.

The social network also updated its article style editor to support new coloring, text and spacing features, as well as a real-time preview tool.

And publishers can add customized bylines and kickers.

Product manager Josh Roberts and director of global news and media partnerships Andy Mitchell said in a Facebook Media blog post that the customized bylines and kickers are already available to publishers, while the ability to add marketer logos will be available later this month and the updates to the article style editor will take effect “in the coming weeks.”

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