What Every Social Media Marketer Should Know About Awareness foursquare Perspectives

Having recently achieved a peak day of one million check-ins, foursquare’s 1.8 million users are challenging brands to figure out how they can leverage the service as part of their marketing mix. Awareness, Inc., provider of on-demand social marketing management software, offers guidance with foursquare Perspectives, a free marketing tool that generates and delivers comprehensive reports for enterprise marketers to uncover trends across their multiple foursquare venues.

The release of foursquare perspectives comes soon after Awareness added foursquare channel support to its flagship product, the Awareness Social Marketing Hub, to allow marketers to manage foursquare venues and publish tips to all or a targeted segment of venues through a single interface.