Facebook Marketing Companies Combine As Brand Networks Acquires Optimal For $35M
Integrated social software solutions and digital marketing services provider Brand Networks announced its acquisition Wednesday of Optimal, a software-as-a-service platform for real-time ad buying and optimization and analytics for Facebook and other social networks, in a transaction valued at $35 million.
Integrated social software solutions and digital marketing services provider Brand Networks announced its acquisition Wednesday of Optimal, a software-as-a-service platform for real-time ad buying and optimization and analytics for Facebook and other social networks, in a transaction valued at $35 million.
The companies said the combination of Brand Networks’ brand marketing and integrated management of paid, earned, and owned media with Optimal’s automated buying, optimization, and analytics offerings provide a comprehensive solution for brands marketing on Facebook, Twitter, LinkedIn, and Google Plus.
Optimal
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