If you’re serious about social media, you already know to turn to Twitter to get up-to-the-minute intel directly from a brand.
Twitter’s your first stop in attempting to get an answer to a question about a brand, or settle a customer service issue.
But what about logging screen time with the brand’s mascot, who’s often the personality you subconsciously associate with a brand?
Below, 6 brand mascots to follow on Twitter.
Energizer Bunny: The celebrity spokesbunny tweets mostly feel-good quotes and photos, with an eye towards promoting Energizer sales and contests. The feed is almost identical to the official @Energizer feed, but with the added bonus of a cute pink bunny avatar.
It's National Compliment Day! We'll start! http://t.co/BztGp2SH
— Energizer Bunny (@EnergizerBunny) January 24, 2013
It's Measure Your Feet Day! RT this if the Energizer Bunny® has you beat! http://t.co/7f1qBwr5
— Energizer Bunny (@EnergizerBunny) January 23, 2013
Geico Gecko: If you like your Twitter with a British accent, follow the Geico Gecko (you have to imagine the British accent in your head). Geico’s brand following is arguably more familiar with its leading lizard than most other current brand mascots, thanks to his frequent TV spots and online ads. So Mr. Gecko’s tweets seem more genuine than many other brand mascots’. If, that is, you can call “genuine” the fact that an animated amphibian is the author of a new book.
This spokesgecko is becoming an author. Yes, I'm writing a book! What do you think of my author photo? Too serious? pic.twitter.com/KEkOWv7B9z
— The GEICO Gecko (@TheGEICOGecko) March 14, 2013
My book has advice on work, money, and pie and chips. You know, the stuff every graduate needs to know. Hint, hint… pic.twitter.com/eaelCtTFtM
— The GEICO Gecko (@TheGEICOGecko) April 12, 2013
Mr. Clean: As @RealMrClean’s 12,000 followers know, he helps people get rid of dirt faster and easier. Follow him for amusing 140-character missives to his loyal following about everything from Googling his own name to searching for shower facilities at Coachella.
#Backin7thGrade I made a custom mahogany mop handle in shop class. It was the most satisfying A+ I’ve ever gotten.
— Mr. Clean (@RealMrClean) April 5, 2013
April, I welcome you with open arms and a flowy shirt. http://t.co/Hi4jOmNCIb
— Mr. Clean (@RealMrClean) April 3, 2013
M&M’s Ms. Green: The sultry female M&M, apparently named Ms. Green, has her own Twitter feed, 54,000 followers strong. Follow her for attitude-laden tweets about M&M happenings and pop culture.
RT if you’re online shopping for #CyberMonday like moi!
— M&M'S® Brand (@mmschocolate) November 26, 2012
— M&M'S® Brand (@mmschocolate) January 31, 2013
Smokey Bear: The wildfire warner’s 15,000 fans can count on him for fire safety tips and more.
Have a safe, green day. pic.twitter.com/BHZWKxY3tF
— Smokey Bear (@smokey_bear) March 17, 2013
— Smokey Bear (@smokey_bear) March 10, 2013
Cap’n Crunch: 14,000 cereal lovers follow this “Famous Cap’n, Adventurer, Breakfast connoisseur formerly lost at sea and glad to be found.”
#WhyIHateInstagram There's still no "Crunch-fi" filter. What gives?
— Cap'n Crunch (@RealCapnCrunch) April 12, 2013
— Cap'n Crunch (@RealCapnCrunch) April 9, 2013
Are there any other brand mascots you follow on Twitter?