Brand Engagement: Instagram Defeating Twitter & Facebook

Do users on social networks actually engage with branded content? That’s what Forrester set out to examine with a new study. They looked at 3 million user interactions and 2,500 brands and found that “…people don’t engage with branded with social very often.”

Drilling down into the numbers, the study found that Facebook, Twitter and Instagram all had varying rates of engagement. Surprisingly, Instagram had the highest engagement for any given brand.

For every 1 million Facebook fans, branded content gets only about 700 interactions (likes, comments and shares).