Facebook Acquires Branch, Potluck; Will Form Facebook Conversations Group
Facebook’s acquisition roll returned stateside, as Josh Miller, CEO of link-sharing service Branch, announced in a Facebook post Monday morning that Facebook acquired Branch and its sister service, Potluck.
Facebook’s acquisition roll returned stateside, as Josh Miller, CEO of link-sharing service Branch, announced in a Facebook post Monday morning that Facebook acquired Branch and its sister service, Potluck.
The Branch team, which is made up of nine people, according to The Verge, will remain based in New York, where it will form the new Facebook Conversations group.
Terms of the deal were not disclosed, but sources familiar with the transaction estimated its value at about $15 million, according to The Verge.
Miller wrote in his Facebook post announcing the deal:
After two years building Branch and Potluck, I am thrilled to announce that we will be continuing our mission at Facebook!
We will be forming Facebook’s Conversations group, based in New York City, with the goal of helping people connect with others around their interests.
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