Boyfriend Trainer App Encourages Domestic Violence

Video games and mobile games are not known to be violence-free, but they rarely encourage real, physical abuse like Boyfriend Trainer. The “free” iPhone game encourages users to “Crack that whip and teach your guy a thing or two about being the Perfect Boyfriend! When scolding doesn’t work, just zap him, whack him and train him to be your ideal man!”  The game consists entirely of girlfriend characters smacking, hitting, or choking their significant other in order to level up.

The app comes from an India-based company.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in