INFOGRAPHIC: Pinterest Tops Facebook In Social Commerce
In the social commerce realm, word in the marketplace is that social curation site Pinterest is beating Facebook.
In the social commerce realm, word in the marketplace is that social curation site Pinterest is beating Facebook.
Users of Pinterest purchase more and spend more compared with users of Facebook, according to the results of a new case study by online boutique Boticca.com, reported by The Business of Fashion.
Still, Facebook users stay on the social network longer and get more entrenched in the content there.
When data from Boticca.com were analyzed last month, results showed that:
- 10 percent of website transactions came via Pinterest, compared with 7 percent from Facebook.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in