Borders To Launch Self-Publishing Platform

Borders is taking on B&N and Amazon with a new self-publishing platform called “Borders Get Published.”

BookBrewer is powering the technology and the platform will be co-branded with its name. Using the service, authors can publish and sell eBooks through the Borders eBook store, as well as other partner eBook retailers. The service will be available at borders.bookbrewer.com beginning Oct. 25.

Authors can sell works of any length and chose the price within a price range set by the retailer.

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